Thursday, November 11, 2010

SunChips War Spreads to Canada (Video)



In early October, Frito-Lay said it was scaling back its effort to replace the conventional packaging for its SunChips brand with a compostable, plant-based bag in the United States.

Consumers had raised a ruckus about the unusual noisiness of the new bag, which some said made it difficult to snack and watch television at the same time. In response, FritoLay scrapped the renewable bag for five of its six SunChips flavors.

In Canada, Frito-Lay has faced some of the same noise complaints over the new SunChips bag. But in a new video announcement, the company says that Canadians are just going to have to cope with the noise as they munch.

“There’s been some confusion about the SunChips compostable bag here in Canada,” Helmi Ansari, sustainability leader for Frito-Lay Canada, says in the video. “I’m here to set the record straight. SunChips is and always has been planning on keeping the compostable bag in Canada.”

“The trade-off is pretty clear. A little more noise, for a little less waste, and a little more green,” Mr. Ansari adds.

For Canadians who find the noise of the bag too much to bear, Mr. Ansari directs consumers to its Facebook page, where they can request a free pair of earplugs.

The Facebook page has inspired a lively discussion over the sustainable bag — and a few requests for earplugs.

“I love the chips and the idea behind the bag idea. But I do dislike the sound so earplugs would be great,” one visitor commented.

An administrator for the SunChips Canada page also addressed the question of why Canada will keep the sustainable bag and the United States, for the most part, will not. The difference came down to the number of customer complaints over noise.

“As with any new product, we’ve heard a lot of feedback from consumers and are considering this feedback as we make future improvements,” the administrator wrote in response to a question from a visitor. “We have not received the same levels of consumer feedback as our U.S. counterparts, so we will continue to use the compostable packaging for our 224g and 425g size bags.”

4 comments:

Ron Mylar said...

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Anonymous said...

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